Our Story

Brand Smartly was born from humble beginnings in 2019, during the Pre-Covid era.
The concept sprouted as a budding idea in collaboration with Own Academy, which had a partnership with Soho House Hong Kong. Through this mentorship program, I had the opportunity to work on my first big marketing project by curating a niche chocolate brand and showcase it at Soho House with the guidance of my mentors like Tony and Natalie.

Inspired by Natalie's suggestion to start my own business and network by distributing business cards, I began contemplating the idea of venturing into marketing. While it was not a widely pursed niche at the time, I decided to take a leap of faith.

With the support of my father, I carefully crafted the name and logo for my budding enterprise using just an iPad. As the exhibition took place and I successfully curated a chocolate brand as the project. The positive response garnered attention from various individuals seeking assistance with their own marketing projects. Slowly but steadily, Brand Smartly started gaining momentum and grew into a thriving venture.

The journey from that initial collaboration to establishing Brand Smartly as a prominent player in the marketing realm has been both challenging and rewarding. I am grateful for the opportunities that have paved our way and eagerly anticipate the continued growth and influence of Brand Smartly in the days ahead.